Posted on Saturday, January 10, 2015
The Naples real estate market is booming, prices are rising and a seller’s market is in full force. The pre-existing home market is now so tight it is estimated over 50% of new home sales are in new developments with new construction further inland.
A seller in an Old Naples neighborhood might be thinking this is the market for me – but let’s look at some ideas here. Even in a seller’s market a seller needs to have a few things right.
Emotion. Write that down. A seller needs to step back and realize the market is going to set the price for their home. Sure we are bouncing back from a tough time. You may also be in a hurry to move on to the next thing – not a bad thing. But do not think about how you value your home, or how much you have in it, or what you read in the paper about rising home values and get all wound up about how much money you can extract from this market.
Price. Ok let’s talk about price. Think you can command a lot of price in a seller’s market? Not so fast. The Naples market has homes on the market for 300+ days and don’t blame your Realtor (as long as they are marketing your home effectively). Get your price right – hire a realtor to do a comparative market assessment or hire an appraiser. Buyers still walk from over priced property.
Condition. Here is the next thing to think about when selling. Keep it bright, and neutral and broadly appealing. I don’t care what you are selling. If it is smelly, cluttered, messy, out of date … buyers may walk. Buyers may not be able to imagine what the place would like freshened up.
Ok so you have your emotions in check and your price and condition are right but you still may not be out of the woods.
How will you market your property? This is your realtors job so be sure you understand how your realtor is going to work for you here. With fully 80%+ of the buyers starting online make sure you understand what they will do beyond their website. A website is not online marketing.
Don’t think marketing matters anymore? Go ask a For Sale By Owner (FSBO) person how their sales are working. Sure it may work but most FSBO’s go with a realtor in the end to access the multi listing service and other marketing methods. After all a good realtor does this for a living – why not use them? I know, those commissions. But did you know studies show most FSBO’s get less for their property than if they used a realtor (even after accounting for commissions)? Interesting.
Do you have international appeal in your marketing program? It is estimated 21% of Naples buyers are international. Make sure your realtor has an international brand behind their name or they can answer your questions regarding how they will reach the international buyer.
Next after emotion, price, condition and marketing? flexibility. Be flexible for those short notice showing requests and keep that place looking great.
Price reductions and condition improvements are next. If you do not have a repeat visit or an offer in 4-6 weeks in this seller’s market it is time to start thinking about price reductions and condition improvements. Ouch – reduce the price or improve the condition? Yep, it is worth it moving on to your next thing.
Get with our team at NaplesBestAddresses.com and we will help you sort it out. Even though so many people have moved here in recent years there is still plenty of room left for you!
Ok if you master these essentials – emotion, price, condition, marketing, flexibility and price reductions you should do very well in the marketplace.
If you would like to know more about buying or selling here in Naples, Florida please give us a call at 239.595.3921. We have toured or owned property in Naples for nearly forty years and we are truly fortunate to call this wonderful paradise our full-time home.
Please consider reading our book “Understanding Naples Real Estate” to get you started on your real estate search https://www.naplesbestaddresses.com/offer/ or just give us a call about things to do here.
We look forward to meeting and talking with you soon,
Mark Goebel PA, Nan Goebel PA and David Goebel, PA
Co-Founders of the Naples Best Addresses team
Coldwell Banker
Mark Goebel, PA and Nan Goebel, PA
REALTOR Coldwell Banker 5th Avenue South
Mobile: 239.595.3921 239.595.3920
NaplesBestAddresses.com
Facebook: NaplesBestAddresses
Youtube http://www.youtube.com/user/naplesbestaddresses?feature=results_main
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No legal, investment, or tax advice is being given in this Blog. Consult with legal, financial and tax professionals before acting on any real estate transaction. Actual real estate price and sales results are subject to market forces and are not completely predictable. The writings of this Blog are intended for the sole use of our clients.
We are pleased to announce a portion of our real estate earnings go to support the The Naples Botanical Garden, Habitat for Humanity Collier County, The Race For The Cure Citrus Ride, The Seacrest Country Day School and The Naples Winter Wine Festival.
Some of the data relating to Naples homes for sale and Naples real estate for sale on the NaplesBestAddresses.com website comes in part from the Broker reciprocity program of M.L.S. of Naples, Inc. The properties displayed here may not be all the properties available through the MLS reciprocity Program. This information is deemed reliable but is not guaranteed. Buyers and sellers are responsible for verifying all information about their purchase prior to closing.
Mark Goebel, PA is a REALTOR with Coldwell Banker on 5th avenue in Naples, Florida with 35+ years of visiting and living in Naples. After 25 years at Accenture, Mark retired as a managing director and spends his time helping non profits and building a Naples real estate team with his wife Nan. Talk to Mark and Nan about life in Naples and why they chose this place to live full-time over all others and enjoy Naples real estate.
Contact us to learn more about Naples real estate trends, the florida rental market, Naples design ideas like coastal contemporary and transitional designs or just get a feel for the place like Naples Florida population trends.
Also, The new edition of our eBook “Understanding Naples Real Estate” is now available making predictions for the 2015 Naples real estate market as well as offering up advice to sellers and buyers.
To get your free copy go to https://www.naplesbestaddresses.com/offer/ .
Want to know more about living in Naples, Florida? We have toured and owned property in Naples for thirty-eight years and know we can help you out. Please give us a call at 239.595.3921.
Hope to meet and talk with you soon,
Mark Goebel PA, Nan Goebel PA and David Goebel, PA
Co-Founders of the Naples Best Addresses team
Coldwell Banker
Mark Goebel, PA and Nan Goebel, PA
REALTOR Coldwell Banker 5th Avenue South
Mobile: 239.595.3921 239.595.3920
NaplesBestAddresses.com
Facebook: NaplesBestAddresses
Youtube http://www.youtube.com/user/naplesbestaddresses?feature=results_main
————————————————————————
No legal, investment, or tax advice is being given in this Blog. Consult with legal, financial and tax professionals before acting on any real estate transaction. Actual real estate price and sales results are subject to market forces and are not completely predictable. The writings of this Blog are intended for the sole use of our clients.
We are pleased to announce a portion of our real estate earnings go to support the The Naples Botanical Garden, Habitat for Humanity Collier County, The Race For The Cure Citrus Ride, The Seacrest Country Day School and The Naples Winter Wine Festival.
Some of the data relating to Naples homes for sale and Naples real estate for sale on the NaplesBestAddresses.com website comes in part from the Broker reciprocity program of M.L.S. of Naples, Inc. The properties displayed here may not be all the properties available through the MLS reciprocity Program. This information is deemed reliable but is not guaranteed. Buyers and sellers are responsible for verifying all information about their purchase prior to closing.
Mark Goebel, PA is a REALTOR with Coldwell Banker on 5th avenue in Naples, Florida with 35+ years of visiting and living in Naples. After 25 years at Accenture, Mark retired as a managing director and spends his time helping non profits and building a Naples real estate team with his wife Nan. Talk to Mark and Nan about life in Naples and why they chose this place to live full-time over all others and enjoy Naples real estate.
Contact us to learn more about Naples real estate trends, the florida rental market, Naples design ideas like coastal contemporary and transitional designs or just get a feel for the place like Naples Florida population trends.
